Showing posts with label trump. Show all posts
Showing posts with label trump. Show all posts

Monday, October 22, 2007

06. The 'Trump' Brand


They say that Donald Trump owns nearly a quarter of New York. And he is sure good at marketing himself and making a brand of his own name. For instance, Trump Tower, Trump Hotel, Trump Bar, and even Trump Ice Cream!(I wonder how it tastes like). His new book ' Think Big and Kick Ass in Business and Life ' has aroused quite some stirs in New York. Bill Maher called his book 'doesn't have a smart title' (under research, check back soon ), but I was actually quite anxious about having a glimpse of the New York real estate mogul. But as I was preparing for the TOEFL test I missed a few book signings. But that doesn't matter. I went to visit his house today at Trump Tower on Fifth Avenue. (see picture)

This one is the set of ' The Apprentice', where all the actions took place. Dude, wasn't I a big fan of the show or what. I used to get so psyched about it just when the title theme ' Money, Money, Money' started to play. I was a really good show. (The first few seasons.) Anyway, it really opened my eyes. So when I actually entered the building, it was as if I suddenly became one of the contestants! And I even took the very elevator (after, u-huh, the rest room) and the best(worst?) part was as I walking out, pushing the revolving door, I could almost hear the background music playing in my head. (This is what happens after Donald says to them, " You're fired!")

Ok, there you go. I've been dreaming about making it big in the big apple... but for now. Let's sit down for a cup of Latte and some Banana Nut Loaf on the 2nd floor. Unfortunately, it wasn't 'Trump Coffee' or 'Trump Cake'.

Wan An!

JT